Blockchain’s Gaming Projects are Looking to the Asian Gaming Markets for Growth

Female professional gamers have been increasingly popular and can command huge followings in Asia.
Female professional gamers have been increasingly popular and can command huge followings in Asia.

Singapore, SINGAPORE – The blockchain is becoming renowned for its disruptive effect on all types of industries. The nascent online gaming industry is indeed no different. In many ways, they are a perfect match for one another. Both video games and blockchain technology are exploding in popularity as their capabilities become more robust and their usability more pronounced. The blockchain is far more capable than when it was relegated to its role as the accounting mechanism for Bitcoin. Meanwhile, video games have transcended traditional gaming counsels as CPU and mobile gaming attracting more users than ever before.

Therefore, it makes sense that developers would utilize the blockchain’s decentralized ecosystem to develop new, compelling gaming platforms that encompass everything from astonishing graphics and low latency to digital payments and new competitive opportunities.

While the blockchain is a global technology that breaks down national borders like few other innovations have, its adoption in Asia in uniquely prolific. Japan and South Korea, two of the most technically advanced countries in the world, have readily embraced digital currencies, so many blockchain-based gaming initiatives are focused on Asia as a hub for decentralized gaming.

Therefore, Asia is functioning as a global incubator for the blockchain gaming industry. Here are a few of the most prominent platforms developing decentralized gaming platforms in Asia.


BUFF is a crypto-based loyalty program for gamers that pays users for their gaming prowess. Throughout their network of hundreds of the most popular video games, users can monetize their skills. These earnings can be used to make in-game purchases, to compensate online collaborators, or it can be exchanged for fiat money.

To bolster their offerings in the Asian market, BUFF is participating in several meetups in Japan and South Korea including the finale of the Blockchain Unchained tour in Japan, a sold-out collection of hundreds of blockchain enthusiasts who are pursuing broad adoption for blockchain technology and cryptocurrencies. BUFF has also engaged in direct gaming community support, by sponsorship the Digital Devils team competing at the Mobile Legends tournament in Jakarta.


The Nitro platform brings a crowdsourced ethos to video game development. Using the platforms native NOX token, users can financially support compelling games to bring their favorite ideas to fruition.

In addition, users participate in the refinement process by voting on their favorite games, reviewing their quality, and ranking their progress.

Nitro partners with iCandy, a leading game developer in Southwest Asia to bring compelling ideas to market. iCandy brings more than 300 million smartphone users, and they bring developer recognition from Google to Nitro’s nascent platform.



With more people than ever participating in online gaming communities, there is an immediate entry use case for digital currencies in the gaming space. Flux Games intends to fill that space by providing a digital token to facilitate payments for the online gaming community.

The FLUX token can officiate payments from esports tournaments and other competitions. Using smart contracts and a distributed network, Flux Games aims to be the technical backbone of the gaming industry.

Projects leaders are in negotiations with industry officials from authorized Chinese factories about having the Flux app pre-installed on applicable devices. Flux is making a powerful push into the Chinese market by making their platform and mobile app easily accessible to more people.



Alax is a decentralized app store that serves the video game community. Their platform boasts more 100 million monthly users. With Alax, users can purchase games, leave reviews, and earn rewards through their ALX token.

Last spring, Alax announced that it was opening a regional headquarters in Hong Kong. Alax officials note that more than 25% of Asia’s video game consumers are located in China, and their selection is intended to provide them with a more personal relationship with this burgeoning market.

Of course, blockchain platforms are developing around the globe, but many blockchain-based game developers are turning their attention to Asia and its surging demand for cryptocurrencies and a decentralized ecosystem. While these platforms are already making the move, it’s likely that others will follow their example.